Hi there!

My name is Kieran Craft and my pronouns are he/him/his. I'm a graphic designer whose expertise lies in branding, print, digital, and instructional design. I strongly believe that empathy is at the heart of design, and this always serves as the foundation of my strategic, research-based approach to the design process.

+ more about me
Organic white splotch shape featuring a logomark made up of rounded shapes that create an abstract "KC" in salmon, blue, and mustard.
Organic off-white splotch shape featuring an illustration of stationary, an envelope, a mug, a business card, and a pen. They are made up of various shades of salmon color and feature a small crescent logo.
Brand identity
the foundation
I love crafting (pun intended) a brand from the ground up. Whether you need a logo, business cards, stationery, or a full branding package, you have come to the right place!
Organic off-white splotch shape featuring an illustration of a tri-fold brochure with text and images. It is made up of various shades of salmon color.
Print design
the page
From flyers and brochures to resumes and signage, I would love to work with you to develop effective and eye-catching print collateral that will help your message be heard loud and clear.
Organic off-white splotch shape featuring an illustration of a desktop computer monitor. It is in various shades of salmon and resembles a an iMac monitor.
Digital design
the screen
Social media graphics, online ads, digital screens, video title screens and end cards, and more — these assets are vital to being visible in the digital space. I'd love to help you craft your online presence!

Check out some of my work!

The cover of a landscape-oriented Branding Guidelines book featuring the Art Beat Studio logo. The background includes a full-bleed photo of performing arts students posing and smiling with a bright green overlay.

Art Beat Studio Branding

FREELANCE | LOGO + branding
A dynamic, welcoming, and bright visual identity for an educational performing arts studio that teaches music, theatre, and dance to creative students of all ages.
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The Fainting Couch Salon Branding

FREELANCE | LOGO + BRANDING
A modernized vintage visual identity for a Victorian-inspired, edgy, and inclusive salon that offers customized yet affordable luxury services.
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A softcover Brand Guidelines book featuring The Fainting Couch salon monogram logo and star iconography in a darker maroon over a lighter dusty purple background.
Organic blue splotch shape with a mockup of an ATM screen overlaid. The screen features a light gray gradient background, an image of an ATM with a banker's face on the screen to the left, and an orange speech bubble icon and copy reading "Tap the screen for a one-to-one banker experience" to the right.

Virtual Banker ATM Collateral

pnc + innerworkings | Print + digital
Animated screens to be used on the bank's new Virtual Banker machines, as well as accompanying in-store signage to promote this innovative service.
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Great Big Book Drive Collateral

pnc + innerworkings | PRINT + DIGITAL
A fresh take on PNC Grow Up Great's book drive branding that is fun, colorful, energized, and engaging. Redesigned collateral includes a donation box, poster, in-store signage, social media graphics, and a digital screen.
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Organic blue splotch shape with a mockup of a box overlaid. The box is an even cube shape, photographed on an angle, and displays one side with an orange-yellow gradient and another with a teal-blue gradient. There are images of young children on each side, holding books and smiling, with white shapes behind them. The top border of the box is a darker blue, and there are white dots along some of the edges.
Organic blue splotch shape with a mockup of a light gray t-shirt overlaid. The shirt features gray, blue, and orange text that reads "This is how community comes together," with many subtle gray icons in a circle behind the copy. The icons all represent LGBTQ+ history and community - including rainbows, the trans and gay/lesbian symbols, triangles, and more - as well as the PNC logo.

LGBTQ+
Pride Shirts

pnc + innerworkings | BRANDED MERCH
Design concepts for shirts and accompanying banners that employees can purchase for LGBTQ+ Pride events in order to show their support while also representing the company.
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Wealth Management Social Ads

pnc + innerworkings | social media
A series of Facebook ads and carousels promoting various Wealth Management articles and services.
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Organic blue splotch shape with mockup of a phone screen that shows the various slides of a social media carousel post. This one features a lock graphic and monetary information about locking in mortgage rates.
Organic blue splotch shape with a mockup of a brochure cover. The cover is a modern design, with a gray background, 3 images of business people across the top of the page, and an orange bar behind the title of the brochure. The title is "Drop In to Win: A Proven PNC Prospecting Tactic."

Drop-In Prospecting Guide

pnc + innerworkings | print
Brochure designed as an internal piece to aid Relationship Managers in their prospecting tactics with business owners by employing drop-ins.
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C&IB Email Templates

pnc + innerworkings | email
Redesign of PNC's Corporate & Institutional Banking email templates to be cohesive across their various lines of business.
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Organic blue splotch shape with an image three different email template layouts overlaid. Each of them features different sections and a combination of gray and orange as the color palette.
Organic blue splotch shape with a mockup of a postcard overlaid. The card has a dark blue background and features various infographic/statistical elements in lime green, coral, light teal blue, and white. The title is "Why Pitt is Going Tobacco-Free..."

University Projects

university of pittsburgh | Print + Digital + branding + illustration
Collection of design projects completed while studying at the University of Pittsburgh. These include marketing pieces I designed as a student worker in the Student Affairs Marketing Office and as the Communications Director for Pitt's Rainbow Alliance, as well as digital illustrations and other freelance and personal projects.
+ read more

I want to hear from you.

Have a project you'd like to collaborate on? A question you'd like to ask? Whatever it may be, I would love to connect with you and discuss it.

+ get in touch

Follow me
on Instagram!

@kierankcraft

Stay up to date on my life and recent projects (I can promise you there will be cat pictures).

The first slide of an Instagram post. It features an off-white background with rounded shapes in salmon, blue, and white, and Kieran Craft's logomark in the top right corner. In the center of the post is the text "The spookiest thing I can think of is..."An Instagram post with a salmon-colored background that features rounded shapes in a slightly lighter color. Over the background is phone and laptop mockup that displays KieranCraft.com.Instagram post from @kierankcraft that features Kieran Craft's logo on an off-white background. The salmon, blue, and mustard-colored logo includes the name Kieran Craft and a logomark that uses rounded shapes to represent an abstract "KC."