Hi there!

My name is Kieran Craft and my pronouns are he/him/his. I'm a graphic designer whose expertise lies in branding, print, digital, and instructional design. I strongly believe that empathy is at the heart of design, and this always serves as the foundation of my strategic, research-based approach to the design process.

+ more about me
Organic white splotch shape featuring a logomark made up of rounded shapes that create an abstract "KC" in salmon, blue, and mustard.
Organic off-white splotch shape featuring an illustration of stationary, an envelope, a mug, a business card, and a pen. They are made up of various shades of salmon color and feature a small crescent logo.
Brand identity
the foundation
I love crafting a brand (pun intended) from the ground up. Whether you need a logo, business cards, stationery, or a full branding package, you have come to the right place!
Organic off-white splotch shape featuring an illustration of a tri-fold brochure with text and images. It is made up of various shades of salmon color.
Print design
the page
From flyers and brochures to resumes and signage, I would love to work with you to develop effective and eye-catching print collateral that will help your message be heard loud and clear.
Organic off-white splotch shape featuring an illustration of a desktop computer monitor. It is in various shades of salmon and resembles a an iMac monitor.
Digital design
the screen
Social media graphics, online ads, digital screens, video title and end cards, and more — these assets are vital to being visible in the digital space. I'd love to help you craft your online presence!

Check out some of my work!

+ VIEW RECENT PROJECTS
The cover of a landscape-oriented Branding Guidelines book featuring the Art Beat Studio logo. The background includes a full-bleed photo of performing arts students posing and smiling with a bright green overlay.

Art Beat Studio Branding

FREELANCE | LOGO + branding
A dynamic, welcoming, and bright visual identity for an educational performing arts studio that teaches music, theatre, and dance to creative students of all ages.
+ read more

The Fainting Couch Salon Branding

FREELANCE | LOGO + BRANDING
A modernized vintage visual identity for a Victorian-inspired, edgy, and inclusive salon that offers customized yet affordable luxury services.
+ Read more
A softcover Brand Guidelines book featuring The Fainting Couch salon monogram logo and star iconography in a darker maroon over a lighter dusty purple background.
Organic blue splotch shape with a mockup of an ATM screen overlaid. The screen features a light gray gradient background, an image of an ATM with a banker's face on the screen to the left, and an orange speech bubble icon and copy reading "Tap the screen for a one-to-one banker experience" to the right.

Virtual Banker ATM Collateral

pnc + innerworkings | Print + digital
Animated screens to be used on the bank's new Virtual Banker machines, as well as accompanying in-store signage to promote this innovative service.
+ Read more

Great Big Book Drive Collateral

pnc + innerworkings | PRINT + DIGITAL
A fresh take on PNC Grow Up Great's book drive branding that is fun, colorful, energized, and engaging. Redesigned collateral includes a donation box, poster, in-store signage, social media graphics, and a digital screen.
+ Read more
Organic blue splotch shape with a mockup of a box overlaid. The box is an even cube shape, photographed on an angle, and displays one side with an orange-yellow gradient and another with a teal-blue gradient. There are images of young children on each side, holding books and smiling, with white shapes behind them. The top border of the box is a darker blue, and there are white dots along some of the edges.
Organic blue splotch shape with a mockup of a light gray t-shirt overlaid. The shirt features gray, blue, and orange text that reads "This is how community comes together," with many subtle gray icons in a circle behind the copy. The icons all represent LGBTQ+ history and community - including rainbows, the trans and gay/lesbian symbols, triangles, and more - as well as the PNC logo.

LGBTQ+
Pride Shirts

pnc + innerworkings | BRANDED MERCH
Design concepts for shirts and accompanying banners that employees can purchase for LGBTQ+ Pride events in order to show their support while also representing the company.
+ Read more

Wealth Management Social Ads

pnc + innerworkings | social media
A series of Facebook ads and carousels promoting various Wealth Management articles and services.
+ Read more
Organic blue splotch shape with mockup of a phone screen that shows the various slides of a social media carousel post. This one features a lock graphic and monetary information about locking in mortgage rates.
Organic blue splotch shape with a mockup of a brochure cover. The cover is a modern design, with a gray background, 3 images of business people across the top of the page, and an orange bar behind the title of the brochure. The title is "Drop In to Win: A Proven PNC Prospecting Tactic."

Drop-In Prospecting Guide

pnc + innerworkings | print
Brochure designed as an internal piece to aid Relationship Managers in their prospecting tactics with business owners by employing drop-ins.
+ read more

C&IB Email Templates

pnc + innerworkings | email
Redesign of PNC's Corporate & Institutional Banking email templates to be cohesive across their various lines of business.
+ Read more
Organic blue splotch shape with an image three different email template layouts overlaid. Each of them features different sections and a combination of gray and orange as the color palette.

I want to hear from you.

Have a project you'd like to collaborate on? A question you'd like to ask? Whatever it might be, I’d love to connect with you and chat through it.

+ get in touch

Follow me
on Instagram!

@kierankcraft

Stay up-to-date on my life and recent projects (I can promise you, there will be cat photos).

Instagram slide featuring an abstract rainbow arch with the text "Looking to support LGBTQIA+ business and creators during Pride Month (and every other time of year)? Swipe to see some of my faves"An Instagram post with a salmon-colored background that features rounded shapes in a slightly lighter color. Over the background is phone and laptop mockup that displays KieranCraft.com.Instagram post from @kierankcraft that features Kieran Craft's logo on an off-white background. The salmon, blue, and mustard-colored logo includes the name Kieran Craft and a logomark that uses rounded shapes to represent an abstract "KC."