about the project
PNC Grow Up Great holds an annual drive to collect new and gently-used books for children up to the age of five. To kick off the event for 2020, the client needed a large collection box to place in bank branches, a flyer and poster to advertise the drive, a sign and digital screen to direct customers to the box and donation information, stickers to identify the donated books, and social media graphics to promote the event.
The biggest challenge surrounding this project was an incredibly tight turn-around time for a such a large array of pieces. I had to work very quickly to create concepts that would fit in with the previous years’ Great Big Book Drive look, while also introducing new, out-of-the-box (pun intended) elements.
The previous year, Grow Up Great’s look focused around a motif of multi-colored dots, imagery of young children, and other colorful design elements — all on white backgrounds. For my design, I kept the same type of imagery while inverting the color schemes. I utilized colorful gradient backgrounds and large, graphic shapes. I also included last year’s dot motif — but this time, in white. The client was incredibly happy with the updated, unique take on their existing design that was still clearly recognizable as their Great Big Book Drive event.