about the project
PNC Commercial Banking needed an internal brochure created that would help equip their Relationship Managers with the tools needed to successfully employ the "drop in" tactic as part of their prospecting strategy.
design challenges
The brochure needed to be laid out in a way that makes the content easy to follow and understand, while also being visually appealing and standing out from the existing templates used for many of PNC's client-facing brochures.
design solutions
In designing this brochure, I utilized icons and infographic-style imagery in order to create clear sections of content that are easier to navigate than large walls of text. Imagery of business meetings featuring orange overlay bars, in combination with thin rule lines and light grey gradients create a distinct, modern look and feel that sets this brochure apart from others within the brand.
